Course Overview
Drive business growth through data-driven marketing. This course covers the entire spectrum of digital marketing, from organic search optimization to high-budget paid acquisition campaigns and advanced user analytics.
What You'll Learn
Design comprehensive multi-channel digital marketing strategies.
Optimize websites for top rankings on search engines (SEO).
Manage profitable Pay-Per-Click (PPC) ad campaigns.
Analyze consumer behavior using Google Analytics and tag managers.
Curriculum & Modules
Module 1: SEO Strategy & Technical Optimization
Module 2: Social Media Marketing & Brand Building
Module 3: PPC Campaigns (Google Ads, Meta Ads)
Module 4: Email Marketing & Automation
Module 5: Content Analytics & Conversion Rate Optimization
Hands-On Projects
Live Ad Campaign: Run and optimize a $500 real-world Google Ads budget.
SEO Audit: Conduct a deep technical audit for a live business website.
Analytics Dashboard: Build a custom Looker Studio report tracking KPIs.
Career Opportunities
Graduates of this program are highly sought after in the industry. Our dedicated placement cell will assist you in transitioning into roles such as:
workspace_premiumIndustry Certification
Receive the AIPS Digital Marketing Strategist Certification, alongside direct Google Ads certification prep.
account_circleEligibility Requirements
Open to all backgrounds; basic understanding of marketing concepts is beneficial.
buildTools & Tech Covered
boltSkills You'll Gain
Need help deciding?
Talk to our academic counselors to see if this course fits your career goals.
Contact Support